Fascination About Johnnie Walker Blue Label Ultra
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Inside our quest with the lightest bottle achievable, we took our vision to some crew of qualified glassmakers. Discovering shapes and glassblowing techniques to minimise glass use without compromising durability.
Diageo is a global chief in beverage Alcoholic beverages with An impressive assortment of brand names across spirits and beer classes.
Johnnie Walker’s five years of study and advancement have intended which the expertise attained is currently being utilized throughout the range of Diageo items.
Aroma: Deep waves of dried fruits, antique oak, and delicate smoke with whispers of dark chocolate and florals
Our DRINKiQ programme aims to lift the 'collective consume IQ' by rising community awareness of the consequences of Liquor and supporting liable consuming.
This can make a discreet opening through which the bottle is usually removed. Immediately after pouring a glass of this unusual, specifically blended whisky, we invite you to return the bottle to its cradle—its normal resting place plus a testament to purposeful layout.
We hope that our discoveries will likely have a favourable effect inside the wider market and support find out new options for lighter, lessen carbon packaging alternatives.”
Yes—this collectible edition is usually ordered on the internet and transported securely in your doorway with signature affirmation.
With less than 888 bottles introduced globally, Each and every bottle is individually numbered and introduced in a very luxury collector’s situation.
We are listed here whenever you're able to go ahead and take plunge with Johnnie Walker and explore cocktail recipes, new product or service launches and the most recent from our world of whisky.
Diageo has stated which the “Beforehand claimed ‘lightest pounds scotch whisky bottle’ was launched by a United kingdom retailer and weighed all around 298 grams.”
With much less than 888 bottles produced globally, each bottle is separately numbered and presented inside a luxurious collector’s circumstance.
Aroma: Deep waves of dried fruits, antique oak, and subtle smoke with whispers of darkish chocolate and florals
“We’re in all probability about 12 months from Individuals very first goods hitting the industry on account of the lightweighting software.”
This is the a single-off bottle for now illustrating the artwork from the possible, being a style experiment and redefining light-weight as luxurious. We'll go on to apply these learnings over the broader Diageo assortment.
That task fell to Diageo’s worldwide layout director Jeremy Lindley. Toughness and safety ended up Lindley’s priorities, but purpose required to adhere to kind. Immediately after Discovering that the In a natural way strongest form for glass is definitely the teardrop—The form it naturally assumes when liquid—Lindley and his group created a teardrop with check here square sides, in the nod to your common Johnnie Walker silhouette.
And also this, for The very first time in Diageo’s heritage, a license to our patent for gentle-fat glass beverage containers is going to be made available over a royalty-cost-free basis to all as a way to encourage development in the broader sector.